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First, keywords in the URL help indicate to those who see your URL . However, if the URL redirect string continues past two hops, you could get into trouble. Notably missing (for the first time in my many years updating this.

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Although URLs can include ID numbers and codes, the best practice is to use Using keywords in your URL may increase the likelihood of your site ranking for.

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Getting your URL structure right for customers and Google is essential. The Moz Keyword Explorer is great for this sort of predicament, as it groups keywords together to Word Delimiters: Stick with hyphens to separate words within your URL strings. Once the context changes, the URL may not work.

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Whilst you do ultimately want to rank for many keywords, to start off you for lots of long-tail keywords (strings of 4 or more words) that you've.

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Optimizing URLs to contain keywords is good for search. Long URLs filled with many levels of directories and subdirectories, product and category numbers, and strings of parameters no longer represent technical.

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For SEO, URL structure is often overlooked while focus is put on the likes of tags. the focus is on using the most important keywords throughout your website in URLs often contain many subfolders and this structure can make it difficult for So instead of having an unintelligible string of characters like.

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The hotel industry had 62% usage of keywords in URLs overall, with seven out of positively reward a keyword appearing multiple times in the URL string. In many cases, this can also help your ranking as an added bonus.

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If so, that page may get a rankings boost for that keyword. . URL String: The categories in the URL string are read by Google and may provide.